Billboard advertisements are usually found in high-traffic areas and they should catch people’s attention quickly, leaving them to think about the advertisement, since there’s a very short time they are actually seen / read. But that’s not an easy thing to do.
For instance, can you remember the last billboard you drove past? I don’t know about you, but I hardly notice any of them, and I don’t think I’m to blame because many billboards just don’t have what it takes to be noticed.
There are however, billboards that do it right by blending creativity with attention-grabbing graphical elements into ads that stand out, making them very difficult to go unnoticed. Here are examples of such billboards which prove that if done properly and creatively, they can really have an impact and can’t be ignored.