Emily McDowell writes like no one’s reading. Her greeting cards are as powerful, honest and awkward as they can be, and reading them will make you hear a tiny voice in your head narrating your own life, relationship or experience.
It’s no wonder, before starting her own business, Emily McDowell worked as an advertising art director, writer and creative director for nearly a decade. In 2011, she quit her job and “decided to start making more things that weren’t ads. At the time, I wasn’t sure what those things would be, but I knew I needed to try to figure it out,” she says. “I took some wise person’s advice, and started with going back to what I most loved to do as a kid. For me, that was drawing — specifically, lettering — and writing stories.”
The Emily McDowell Studio chooses to create cards that are honest to the bones – even if awkward. Typical greeting cards or Valetine’s Day cards picture relationships as perfectly articulated and perfectly packaged, one-size-fits-all style. The Emily McDowell Studio does it differently. They are “making things to help remind you that you’re not the only weirdo in the world. That’s what we most like to do here: identify universal, emotional truths and observations on being human, and turn them into products that help people feel understood. We make cards for the relationships we actually have, not the ones we wish we had, and we’ve made it our mission to help people connect when they don’t know what to say.”
So, if you’re not the mushy type, here’s some cards that will speak your mind. They are great if you want to gift your Valentine something that feels and reads and looks real, for a change.